The Metaverse is a neologism for a virtual reality (VR) network, coined by Neal Stephenson in his 1992 science fiction novel Snow Crash.
The Metaverse is the next-generation internet; everyone wants to own a piece of it — a way for companies to connect with customers in a more intuitive way that can be monetized. We’re seeing a trend toward building brand experiences based on relationships, not transactions.
In the olden days, beaming yourself with a ray gun into the Metaverse meant that you would not have to endure the tedium and agony of touring ancient ruins so that Evelyn could create an accurate 3D model of it. But as VR technology has advanced, so too have the types and quality of experiences enabled in the Metaverse. One popular trend we’ll be witnessing shortly is that digital assets generated within these virtual worlds can gain real financial value and meaning outside them as we switch to token economies.
Metaverse: Not a Fad Anymore
The Metaverse is a term used to describe the next-generation internet, which will comprise all digital objects. The line between games and non-game apps will blur as brands, marketers, and retailers seek to deliver deeply immersive brand experiences. It’s an ambitious goal, but one that companies are already taking steps toward pursuing.
Some examples of companies that have already marked their presence in the era of AI and virtual space and now moving toward the Metaverse include:
- Amazon Alexa and Google Home — These devices allow users to ask questions and get information from them without having to open their smartphone or computer; this makes them great for use in the home or office (or anywhere else).
- Virtual reality headsets — VR headsets let users be immersed in virtual worlds by transporting them into another world where they can engage with people and objects as if they were there instead of just playing around on their computer screen from afar.
Companies are using the Metaverse to market and sell products and as an opportunity to find new ways of communicating with customers through virtual reality (VR) or augmented reality (AR).
Top 5 Metaverse Trends to Watch in 2023
Metaverse is a way for companies to connect with customers in a more intuitive way that can be monetized. The Metaverse allows brands or individuals who want to build their virtual worlds to create communities around them and sell content inside those worlds (like games or ebooks) or host events within them, like conferences or meetups. For example, if you’re an athlete who wants your fans following your career in cyberspace without access to real-world venues, this could be an ideal platform
1. Metaverse Gaming
As the popularity of online gaming increases, so does the demand for more immersive and realistic experiences. This has led to the development of virtual worlds, also known as metaverses. There are many different virtual worlds, but some of the most popular ones include Sandbox, XANA, and Active Worlds. XANA is one of the most well-known virtual worlds where users can create 3D avatars and explore different virtual environments. XANA has also launched the Metaverse NFT game, “NFTDUEL.” NFTDUEL includes various popular anime card series, such as ULTRAMAN, Astroboy, etc., used on the battlefield to defeat enemies. The NFTDUEL TCG game is in its early phase of development, and there will be many more advanced updates in this game.
Virtual gaming is a growing trend; people spend hours playing games and interacting with others online. Virtual gaming has been around for a while, but it’s only recently become popular. Virtual gaming allows people to play video games from different platforms on their computers or smartphone. Playing games in the Metaverse is an intriguing aspect for gamers to enjoy a realistic experience.
Virtual worlds offer a unique opportunity for gamers to escape the reality of everyday life. They provide an immersive experience that is not possible in the physical world. With the increasing popularity of virtual reality technology, metaverses will likely become even more realistic and widespread.
2. Virtual Events
Virtual events are one of the most exciting trends in the Metaverse. With virtual events, you can attend any number of events worldwide without ever having to leave your home. There are a few different types of virtual events. The first type is a fully immersive virtual reality experience. These events put you right into the action, allowing you to interact with other attendees and feel like you’re a part of the event.
XANA has hosted many significant events like Tokyo Olympics, Milan Fashion Week, etc. Brands and companies can create their environments in XANA to host business events. These events can be anything from concerts to conferences and everything in between. If there’s an event happening that you want to attend, chances are there’s a way to do it virtually.
Virtual events are becoming increasingly popular as technology improves and more people become comfortable using VR headsets. Virtual events are something to keep an eye on if you’re looking for an immersive experience that will allow you to travel the world without ever leaving your home.
3. NFTs in Metaverse
NFTs (non-fungible tokens) are unique digital assets that cannot be replaced. They are becoming increasingly popular in the world of cryptocurrencies and blockchain technologies. NFTs can represent ownership of digital assets in Metaverse, such as art, collectibles, gaming items, avatar wearables, virtual land, etc.
XANALIA is the NFT marketplace linked with the XANA Metaverse, where users can create, buy and sell metaverse-compatible NFTs, which can be further used in XANA. These NFTs can be anything from NFTDUEL cards to XANA avatar assets to virtual land.
With the increasing popularity of NFTs, Metaverse is well-positioned to become a leading platform for issuing and exchanging digital assets. In the coming year, we expect to see more businesses launch NFTs on Metaverse and more people using Metaverse to buy and sell NFTs.
4. Virtual Art Gallery
Virtual art galleries are a growing trend in the world of online art. This type of gallery allows artists to showcase their work to a broader audience and connect with other artists from around the globe.
There are many benefits to setting up a virtual art gallery, such as:
- Reach a global audience: With a virtual art gallery, your work can be seen by anyone with an internet connection.
- Connect with other artists: A virtual art gallery is a great way to meet and connect with other artists worldwide.
- Promote your work: A virtual art gallery provides a platform to promote your work to a wider audience.
Many known artists are displaying their NFT art in the XANA virtual gallery. Even XANALIA and XANA hosted an NFT art award in the Metaverse, where many global artists submitted their NFTs, and those NFTs were displayed in the XANA NFT gallery. If you’re an artist interested in setting up a virtual art gallery, there are several things you need to keep in mind, such as:
- Choose the right platform: Many different platforms are available for setting up a virtual art gallery. Do some research to find the one that best suits your needs.
- Gallery Design: Your gallery should be designed in a way that is user-friendly and showcases your work in the best light possible.
- Marketing: Be sure to market your virtual art gallery effectively so that people are aware of its existence and can find it easily online.
5. Rise of a Digital Avatar
The first trend to watch for in the Metaverse is the rise of digital avatars. With the increasing popularity of online gaming and virtual worlds, more and more people are creating digital representations of themselves. These avatars can explore different worlds, interact with other players, and purchase items or services. As the technology behind digital avatars continues to improve, we will see more realistic and lifelike designs. And as more people adopt this technology, we will see a corresponding increase in businesses catering to avatar needs. So whether you’re looking for new clothes for your avatar or a place to hang out with friends, make a way to the XANA metaverse.
The Metaverse is the future. It’s a place where people can live, work, and play — a world in our heads. And it’s not just about creating a virtual reality experience for your users; the Metaverse is so much more than that. Virtual Reality is just astounding, with compelling visual and audio effects. Imagine roaming around iconic destinations because they look exactly like real things and act as if they exist. These cities will soon turn into real-time virtual worlds.