XANA Offers NFTs For Largest “YOKOHAMA URBAN SPORTS FESTIVAL 2022”

“100 NFTs of famous Japanese athletes will be awarded by lottery”

NOBORDER.z FZE (CEO: RIO TAKESHI KUBO), the blockchain company developing the XANA metaverse, is pleased to announce that it is launching a campaign for YOKOHAMA URBAN SPORTS FESTIVAL 2022 NFTs. This campaign is to commemorate the inaugural by offering 100 lucky applicants the chance to win a limited-edition special NFT that captures the best scenes and superb skills of Japan’s top athletes, including medalists from X Games Chiba 2022 and the Tokyo Olympics.

▶ 「YOKOHAMA URBAN SPORTS FESTIVAL 2022」Official site NFT page https://yusf.jp/nft/

NFT has been called a “revolution in digital content” worldwide recently and has made it possible to distribute and add new value to digital content using blockchain technology. NFT has enabled the distribution of digital content and the creation of new value by providing “proof of ownership” and “uniqueness = proof of authenticity,” and the market is expanding worldwide, particularly in art, sports, and games.

By creating digital novelties utilizing the NFT, we will try a new service called NFT novelties with the cooperation of various athletic organizations and athletes. This initiative aims to propose opportunities for fans, including visitors, to enjoy new ways to enjoy the NFT, expand recognition of athletes and various sports, increase engagement with fans, and provide opportunities for fans who have never experienced the NFT to experience it.

Campaign Details

Application period: Thursday, May 26, 2022, to Sunday, June 12, 2022
Notification of winners: Late July 2022 (tentative) winners will be notified by e-mail
How to apply: https://sweepwidget.com/view/53663-94kyb6nz

Main Contents

  1. Skateboarding
    Japan is now at the top level of the skateboard competition scene in the world. Both Men and Women’s best skaters in Japan will be competing here in Yokohama with their best skills and “best tricks.

2. BMX FLATLAND

This year marks the 10th year of the FLAT ARK BMX FLATLAND World Championships!
This year’s FLAT ARK is a special edition where Japan’s top riders will compete in a heated battle in Yokohama. Who will be the true champion in Japan, which has many active riders in the world?

3. Breakin
A domestic competition of “Freestyle Session,” a breakin’ battle that started in the U.S. in 1997, will be held. The world-class BBOYs and BGIRLs gather to compete in high-level battles.

4. DOUBLE DUTCH
DOUBLE DUTCH ONE’S FINAL 2022 [Jumper vs. Jumper]. The elite players who have won the annual qualifying rounds will compete in a 1-on-1 battle to determine the best in Japan.

5. Parkour
For the first time in Japan, a parkour match will be held in a battle format where participants will show their 10-second flows to each other one-on-one to determine the winner. Visitors will be able to see the power of parkour up close and vivid.

6. Kids Chase Tag
This is the ultimate tag sport, a competitive version of “play” that anyone can play, regardless of their expertise in the sport. Two players compete to see who can escape or be caught within a 20-second time limit.

What is URBAN SPORTS

Urban sport is a generic term for urban sports such as skateboarding, BMX, breaking, and parkour. It is not only a sport but is closely connected with street cultures such as music, fashion, and art. Skateboarding and BMX will become a significant movement in 2021, and with the success of a Japanese skateboarder who won a gold medal in skateboarding, their popularity is increasing. With the background that the younger generation in Japan, in particular, is emerging and leading the world, we are holding this festival with the support of the Yokohama Civic Affairs Bureau to introduce these athletes and culture to the world from Yokohama.

Outline of the event

  • Event Name:YOKOHAMA URBAN SPORTS FESTIVAL 2022 (Abb:YUSF)
  • Place:Yokohama Red Brick Warehouse Event Plaza, Akarenga Park (Address: 1-1 Shinko, Naka-ku, Yokohama City, Kanagawa Prefecture)
  • Date of the Event: Sat, June 4 and Sun, June 5, 2022
  • Admission fee: free
  • Organizer: YOKOHAMA URBAN SPORTS FESTIVAL 2022 Executive Committee
  • Sponsors:GoPro / Rokko Butter Corporation / FIJI Water / Manhattan Portage / ChargeSPOT / KIBACOWORKS / BRIEFING / Casio Computer Co./ JOYSOUND
  • Associate Sponsors:General Incorporated Association ARK LEAGUE / OVER THUMPZ / I AM Corporation / PKM Corporation / FINEPLAY / BEAMS SPORTS / Fanatics Japan G.K. / XANA
  • Supported by: Yokohama City Citizens Bureau / J-WAVE 81.3FM
  • Planning and Production: Yokohama Red Brick Co./ Shibuya Television Corporation / LAWSON ENTERTAINMENT, INC./Nomura Kogeisha Co/ Green Room Co. /ZETA Corporation

About XANA

NOBORDER.z has developed XANA as an NFT-based metaverse platform with blockchain infrastructure. We provide various products, services, and technologies so that users, companies, and IPs can freely perform multiple activities on the Metaverse. It is currently one of the world’s most popular metaverse platforms, announcing notable collaborations such as the Koto Heartfull Museum, which aims to promote the Tokyo Olympics and Paralympics, Milan Fashion Week in Italy, ULTRAMAN, Astro Boy x local government, and many more.

About XANALIA

XANALIA is an NFT marketplace that has attracted global attention, ranking 8th in global trading volume in July 2021. It is ranked as Japan’s “№1 NFT Marketplace in Expectations”. It is developed by NOBORDER.z and operated by XANALIA Limited. It features

  • NFT
  • Linkage with the Metaverse, and
  • DeFi (decentralized finance) model, which is currently the fastest-growing area in the blockchain market

The diluted potential market capitalization of XANALIA exceeded $1.4 billion (approximately ¥165 billion) within one month after its launch.
Together with Pony Canyon Planning Inc., Fujiland Inc., and Fuji Creative Corporation, the company is holding the “XANALIA NFTART AWARDS 2021” to discover and support creators worldwide. From May 2022, the “CREATIVE X AWARD 2022 supported by Western Digital” is being held for creators specializing in action sports, together with ZETA Corporation, Fuel Media Corporation, and Dentsu Inc.

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